China-Wales Forum explores digital worlds
Leading thinkers from the computer games industry and the Universities of Glamorgan and Bournemouth came together for a summit at CCI this week.
The ATRiuM hosted the second Wales China Creative Industries Forum in January.
Computer games are a multi-billion pound business, and experts on the industry met at the event to discuss developing market opportunities between China and the UK.
The Wales China Creative Industries Forum is a partnership between the University of Glamorgan, Cardiff University and the Cardiff Confucius Institute. The first event was held in November 2009, and highlighted the opportunities for cultural and knowledge exchange between the two countries, with a focus on future media content and digital entertainment.
Presenters at the event included:
- Jian J Zhang, professor of Computer Graphics at the Media School, Bournemouth University,
- Michael Rawlinson Director General of UKIE (formerly ELSPA), the videogames industry’s representative for the UK Council for Child Internet
- Professor Peter Robertson, Dean of the Cardiff School of Creative & Cultural Industries
- Mike Thomas, China Business Advisor and Manager for Wales at the China Britain Business Council
- and Tony Hughes, Digital Content Specialist for UK Trade and Investment.
Professor Peter Robertson said: “We are delighted to be hosting this prestigious event. The UK is the largest digital games consumer market in Europe – in 2008/9 video games sales were £1.62 billion with 114.2 million units sold. This summit focuses on the market opportunities between China and the UK in the Digital Games sector. It is a superb opportunity to bring experts from one of our key growth industries together with the cutting edge of research and development.